The grandest delusion that we tolerate right now is that anything came into existence by virtue of complete chaos, that it hasn't been constructed.
Unconscious desires manifest consciously as a drive, a will for something, motive for some act.
To influence that which is not risen to consciousness.s an effective form of behavioral control. This works on an individual and collective basis.
Almost no one likes to be told what to do, therefore...
It is in the best interest of those in power to seek influence of the subconscious desires of people so that their behavior, and the motives for it, will be predictable...
Ordered.
Those less effected and so not easily manipulable will eventually veer from norms enough to notice or become noticeable.
They may be cast as outsiders where they will remain unless they can counter-influence by virtue of the same mechanisms.
If they seek approval, they will die by it. If they require -- by virtue of nature or experience -- no validation, they have a chance at survival.
And so, timing is everything.

Think about it.
Brookman